QUEERNTESSENTIAL THREADS: INTRODUCING VERNAC BAGS

Vernac is short for vernacular, and a vernacular is the native language or native dialect of a specific population. An untold story needed to be told in an array of dialects of not only the people in our land, but all lands, and thus Vernac was born.

Vernac serves to celebrate Africans in the Diaspora as well as the rags to riches of the previously disadvantaged. To name these emblems of tortured migrating souls after the founder, Dennis Chuene felt it would be claiming a historic aesthetic value for personal enrichment. The brand is called Vernac, to encompass the vast number of indigenous languages spoken by the disadvantaged from all over the world.

Unglamorous and functional, these bags have come to be known as tools of utility for those migrating from one country to another in search of a better life for themselves just as the picture shown above. Dennis recognised a need to have a brand that resonates with these individuals whilst creating a nostalgic feeling, By repetition of the tartan pattern and colouration on the bags, we've reintroduced the aesthetic paired with a concept embracing the recreational every day use of it by a broad demographic of people.